Marc Apple — Founder & Partner, Forward Push Law Firm Marketing
Helping law firms get found, trusted, and impossible to ignore.
Legal marketing strategist, speaker, and two-time #1 Amazon bestselling author.
Most firms aren't overlooked because they lack value. They're overlooked because nobody made them easy to choose.
Explore
Everything, in one place.
The work, the path, the point of view.
Decades across media, marketing, and business growth — pointed at a single, stubborn problem.
↗ 02 — CompanyForward Push Law Firm Marketing.
Fifteen-plus years. Law firms only. Strategy, search, content, reputation, and AI under one roof.
↗ 03 — BooksTwo #1 Amazon bestsellers.
Written for attorneys who want a clear, real answer on marketing and AI.
↗ 04 — SpeakingBar associations, podcasts, stage time.
Keynotes, conferences, and podcasts on how firms grow through modern marketing and AI.
↗ 05 — AwardsOutside validation of the work.
Horizon, Vega, Viddy, Titan, AVA, w3, Muse, Communicator, Hermes, MarCom — and more.
↗ 06 — ContactSpeaking, media, partnership.
A short email is usually the fastest way through. Direct line listed for time-sensitive asks.
↗Meet Marc
A career spent studying
attention & trust.
Marc Apple has spent his career studying how attention is earned, how trust is built, and how the right message reaches the right audience.
Before founding Forward Push Law Firm Marketing, he held senior marketing leadership roles in major media and built experience across audience development, brand strategy, and business growth. That background helped shape a clear point of view: strong businesses are often overlooked not because they lack value, but because they are not positioned and communicated clearly enough.
He later brought that focus to the legal industry, where he saw many strong attorneys being represented online through generic websites, weak positioning, templated content, and marketing that failed to reflect the quality of the practice behind it. Forward Push was built to solve that problem.
Today, Marc leads Forward Push Law Firm Marketing and continues to help law firms strengthen visibility, credibility, and growth in a digital environment increasingly shaped by search behavior, online reputation, and artificial intelligence.
He is also the author of two #1 Amazon bestselling books in the legal marketing category and has spoken on legal marketing and AI for attorneys through organizations including the State Bar of Georgia, the Atlanta Bar Association, and the Cobb County Bar Association.
Philosophy
Success is a duty,
not a goal.
That idea shapes the way he thinks about marketing, business growth, and the systems built through Forward Push. Marketing should not be random activity. It should create compounding authority, stronger trust, and better long-term business outcomes.
Get in touch
For speaking, media, or
a law-firm conversation.
A short note with the context usually moves the fastest.